If you feel the drive to do creative work, but get overwhelmed by the process of connecting with an audience, then this book is for you. If you want to share your voice and inspire people with your writing, art, craft, or creative idea, you have to be the gateway for them. Be the Gateway shows you how to use your gift with joy and confidence.
Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience Dan Blank
Many people feel the drive to do creative work, but get overwhelmed by the process of connecting with an audience. They follow "best practices" in marketing that never seem to pan out, don't produce results, and make them feel lost and oftentimes, frustrated. Be the Gateway offers a powerful way to have an impact. If you want to share your voice and inspire people with your writing, art, craft, or creative idea, you have to be the gateway for them. Instead of throwing "products" out into the marketplace, you open them up to a new way of looking at the world, of knowing themselves, and connecting with others. You unlock new experiences for them -- not just through what you create, but through the unique way in which you share it with the world. Too often we think about the creative process as being separate from the marketing process. Instead, view them as the same. Replace the inclination to "promote" with the desire to share and engage. How and why you create is a story -- and is the best asset you can use to truly engage people. Be the Gateway shows you how to use that gift with joy and confidence.
Dan: Yes, so this is sort of my view of how you can practically start thinking about who your audience is and reaching them. It's broken into three parts, is the idea of looking at your creative work as a gateway because that helps you think about why you create and how you would share and market that in the same pure place. 2ff7e9595c